User created content - a threat to media executives
A recent survey of media and entertainment executives reveals that they see user created content as somewhat of a threat. Of those surveyed, 57 percent cited it as one of the top “issues” they currently face. Over 70 percent believe social media will only continue to grow, while 3 percent seem to be in denial and think it is nothing more than a fad. There is a simple solution to this though, which is creating quality content.
There are so many low quality films, movies, TV shows and games being pumped out that it doesn’t surprise me they are worried they can’t keep up with the users. There is so much new content made available every day completely free, and so when you’re being charged for what they do it better be good. They should be helping users create what they want - and some do, through contests an things like that. Not only do they get something out of that, but it can give the creator a much vaster array of resources. Let’s hope they realize that it’s not just being a big company that gets you recognized, but instead making something awesome whether you have a background or not.
Poopface Morty
April 18, 2007 @ 11:49 pm
That’s because ‘user created content’ isn’t regulated by advertisers and producers who don’t know what the hell they are doing. As soon as content becomes ‘design/art by committee’, it invariably turns to garbage.
It’s a trend that I hope continues, or at least lights a fire under the asses of the current media producers. Maybe if they created worthwhile material, rather than inundate me with ads in the corner of my program as I’m watching the show to entice me to watch more garbage, then maybe we’d start focusing more on what the media executives are pumping out.
KilRly
April 19, 2007 @ 8:59 am
It’s the age of prosumers right now. We don’t just want to view the content, we want to interact with it and make it our own. 0-content websites such as flickr and worlds sucha s second life, both where users create the content, are where business is going now. Businesses that can facilitate these experiences and interactions are what will take off in the future. Not things that shove content at us. We’ve had that all our lives.
Poopface Morty
April 19, 2007 @ 10:39 am
I just now realized the mention of contests though. This is somewhat a dangerous notion, as more often than not, the content creator is essentially raped of his/her creation; usually you have to weigh the pros versus the cons. But it’s still a bright side that this article sums up greatly; after seeing what creative individuals can produce when unfettered, maybe more people will learn to stop ‘toe-stepping’ and let them create (i.e. do their jobs).